Strategic Design & Innovation

Strategic design applies design principles and methods to the systemic challenges of business and social innovation. Strategic design assists in framing problems, identifying opportunities, applying methods, and developing solutions that improve the overall performance of companies and non-profit organizations. The practice is futures-oriented and focuses on creating value for the business or organization, customers, and society.

Grow with AIGA and Yale

The Business Perspectives for Creative Leaders curriculum is co-designed by AIGA and Yale School of Management to equip creative leaders to meet the challenges of management and to give participants the skills and perspectives they need to reach the next levels in their careers.

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Business Perspectives

AIGA Corporate Leadership Award

Established in 1980, the AIGA Corporate Leadership Award recognizes the role of perceptive and forward-thinking organizations that have been instrumental in the advancement of design by applying the highest standards as a matter of practice and policy.

Be Inspired

View past AIGA talks about strategic design and innovation


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There Is Value In Membership

Join today to access networking through your local chapter and a wide variety of local and national programs and events.