This research project examines seven trends shaping the context for the practice of design. This change in the nature of work calls for new skills and perspectives beyond traditional college-level design education. It is critical that the industry expands its knowledge and expertise to remain economically viable and professionally relevant as it prepares for changing client demands and new opportunities for design influence.
As educators begin to integrate this research into curriculum planning, AIGA will do the same for practice by releasing continuing professional education products and services linked to the skills underpinning these trends. We encourage you to begin learning about what it means for you by reading the trend reports featured here.
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Design POV Research
We are committed to enhancing designers’ relevance, leadership, and opportunities for success. One of the greatest challenges comes in finding ways to inspire and guide those inside and outside the profession to understand how valuable the character, training, and experience of designers can be in solving complex problems and bringing positive change to society.