Why the (Business) World Needs Design More than Ever

Mauro Porcini

Mauro Porcini ​shares how Pepsi embeds design into every aspect of their business, and how it drives the creation of new products and services.

Mauro Porcini, as PepsiCo’s first ever Chief Design Officer, is responsible for leading innovation by design across the company’s food and beverage portfolio, extending from physical to virtual expressions of the brands, including product, packaging, events, retail activation, architecture, and digital media.

Prior to PepsiCo, Mauro served as Chief Design Officer at 3M, he has worked in design at Philips and for his own firm Wisemad. Mauro’s broad approach to design has earned him several professional and personal recognitions.