The Rise of the Creative Class
Filmed on October 18, 2016 at the 2016 AIGA Design Conference
In this discussion, Jason Mayden will highlight how branding and analysis impact design. When it comes to branding, engendering a mindset of brand “distinction” versus “differentiation” is key, and listening to the voice of the consumer can lead to significant competitive advantages. Learn how high-impact industries leverage the power of data and predictive analytics as a new medium for inspiring narratives and immersive experiences.
Jason Mayden assists Accel with the continuous development of the brand’s position amongst the global community of entrepreneurs while working with portfolio companies on deepening and extending their knowledge and ability to create cultures of curiosity. He is also co-founder of Slyce, a platform focused on empowering brands to enhance talent partnerships through content distribution and analytics.
During his more than 13-year career at Nike, Mayden oversaw the design and execution of all conceptual products, data-driven innovations, and inline lifestyle and performance products for Jordan Brand. As global director of innovation for Nike+ Digital Sport, he was responsible for the investigation of new technologies and services, such as the Nike+ FuelBand. Mayden is also a d.Fellow and media designer at the Hasso Plattner Institute of Design at Stanford University, a frequent lecturer at Stanford’s Graduate School of Business, a regular columnist for Hypebeast Magazine, and an advisory board member for his undergraduate alma mater, the College for Creative Studies.
This symposium was made possible by IBM.