AIGA Business Perspectives for Creative Leaders

This executive education program, in partnership with Yale University, is designed to equip creative leaders to meet the challenges of management and give participants the skills and perspectives they need to reach the next levels in their careers. Instead of teaching management topics in separate, single-subject courses, Yale’s experienced faculty teach an integrated curriculum providing business frameworks and concepts in a rich, relevant context.

“I found the experience one of the most fulfilling and meaningful experiences of my professional and academic career.”

Debbie Millman

Founder and Host, Design Matters Podcast

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Download the Brochure

Download the brochure to learn more about the curriculum and benefits for the program. 2022 dates to be announced soon!

About Business Perspectives

In 2008, Yale School of Management launched a program built for creative professionals, empowering them as leaders and educating them in business. Through a partnership with AIGA, Business Perspective for Creative Leaders (BPCL) was formed. Acting as the perfect blend of business and design, BPCL has since expanded to include a wide, rich network of architects, graphic designers, industrial designers, developers, and other creative professionals, all pushing the boundaries of their leadership potential in order to move themselves and their respective organizations forward.

In this program, design-industry professionals broaden their management skills to complement their deep creative abilities and become well-rounded senior leaders. They strengthen strategic thinking to better tackle high-impact opportunities and drive innovation for growth. They develop soft skills to better influence, persuade, and negotiate with colleagues and clients. In addition, they learn how to lead change and learn the basics of accounting and finance to communicate better with their financial team.

Participants have come from some of the most highly regarded firms in the industry, such as Google, Adobe, Microsoft, Nickelodeon, and MTV. Learners leave connected to a creative network of professionals who share a passion for leadership and innovation.

2021 Program

In winter 2021, this program was offered in a live online format creating a highly engaging environment where participants were an active part of the program. Participant profile galleries within our learning platform enabled learners to discover what they have in common with others. Break out activities brought small, varied groups of people together in meaningful ways. Unique networking activities drove social connection with other passionate professionals to deepen learning and many of these budding connections bloomed into lasting relationships. Participants have taken advantage of the tools we provided to meet up with one another and continue growing together long after the program’s end. 

Learn more

Curriculum

The Yale Management curriculum is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders’ development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.

Faculty

Rodrigo Canales

Rodrigo Canales

Faculty Director

James N. Baron

William S. Beinecke Professor of Management, Yale School of Management

Norman Bartczak

Norman Bartczak

Lecturer in the Discipline of International and Public Affairs, Columbia School of Public and International Affairs

Michael Bierut

Michael Bierut

Partner, Pentagram

Heidi Brooks

Heidi Brooks

Senior Lecturer in Organizational Behavior

Daylian Cain

Daylian Cain

Senior Lecturer in Negotiations and Ethics, Yale School of Management

Zoë Chance

Zoë Chance

Assistant Professor of Marketing, Yale School of Management

Marissa King

Marissa King

Professor of Organizational Behavior

Emma Seppälä, Ph.D

Emma Seppälä, Ph.D

Lecturer in Management

“If you’re a designer who wants to understand how business works—for both you and your clients—this one week will change your life.”

Michael Bierut

Partner, Pentagram Design

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    Visit the registration page to start your application. Interested applicants will also need to submit:

    1. A current résumé

    2. A statement of intent explaining why you are applying to this program, how your experience has prepared you to enter this program, and how it will benefit you professionally

    Both documents can be uploaded as either a PDF or word document. Professional achievement and organizational responsibility are the main criteria for admission. There are no previous formal education requirements for admission. Acceptance is subject to the approval of Yale faculty members and AIGA leaders. Applications are reviewed in the order they are received, and you can expect to be notified within 1-2 weeks from submitting a completed application.

    There are no refunds for cancellations, since AIGA has no flexibility in the number of attendees we must provide to justify Yale’s investment in the curriculum development. Substitutions are subject to approval according to the selection criteria for the program. The program is subject to cancellation or change. Liability is limited to funds remitted for program registration and sponsorship fees. Faculty is subject to change without prior notice. If there are fewer spaces than qualified candidates, some applicants may be deferred until the following year’s program.

    Yale is committed to a policy against discrimination based upon age, color, handicap or disability, ethnic or national origin, race, religion, religious creed, gender (including discrimination taking the form of sexual harassment), marital, parental or veteran status, sexual orientation, or the prejudice of clients. All employers using the school’s placement services are required to abide by this policy.  

    “This program was just perfect. I’ve made connections that will last a lifetime and useful skills I’ve already applied to my day-to-day professional life.”

    John Militello

    Principal, Longblink

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