Experience Design

Experience design addresses the entire user journey in acquiring and using information, products, and/or services. A multidisciplinary practice, experience design may involve psychologists, anthropologists, computer programmers, and business experts, as well as communication, product, and architectural designers. A business, for example, may be concerned about bridging the customer online and in-store experiences, while a museum may think in terms of the casual visitor versus member experiences.

Featured Articles

In Web Design, Accessibility Shouldn’t Be an Afterthought

More disability-led teams and semantically-rich markup, less needless decoration.

The Digital Mags Challenging Outdated Reading + Content “Rules”

The forward-thinking sites that borrow from—but never mimic–print.

The Ever-changing Art of the Screensaver

Once central to our digital experiences, screensavers now hold a powerful place in our nostalgia for early computing.

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Why Are All Video Call Platforms Designed with the “Self-view?”

Early visions of video call technology didn’t involve staring at your own self image, but today it’s inescapable.

Yes, You Really Do Need a UX Writer

Copy is often an afterthought for digital interfaces. It shouldn't be.

Who’s Responsible for Preventing Dark Patterns?

Some say designers are uniquely positioned to stop the madness. What will it take to make the changes we desperately need?

AIGA Eye on Design

Read about experience design in our curated collection of articles.

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Featured Talks

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Anticipatory Design and the Future of Experience

Sarah Doody is a User Experience Designer & Product Strategist based in New York City. Sarah helps companies assess product ideas, understand customers, and design and launch products.

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Design Systems are for People

Jina Anne shares her thoughts on using design systems to empower and strengthen your creativity while still keeping its goals of scale, maintainability, and efficiency at heart.

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AI + Emotion

In this talk, Steph Hay shares how a global brand pioneered emotionally compelling AI design that impacted culture on a global scale.

Chimmy Kalu at the AIGA Design Conference

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Accessibility is a Dirty Word

Most organizations (in the west) now have policies related to inclusion and diversity. Most public buildings (in the west) have been built using universal design principles. There’s only one frontier left for any consensus on inclusive design. The web (in the west). Chimmy Kalu explores why is accessibility not the baseline at the moment, and how can we make it so.

Josh Clark at the AIGA Design Conference

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AI Is Your New Design Material

This presentation by Josh Clark explores how to use machine-generated content, insight, and interaction in your everyday work. Discover how to refit familiar design process to work with the grain of the algorithm, and to help the machines solve real problems without creating new ones.

Julie Zhuo at the 2016 Design Conference

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Community by Design Built for You

Design isn't about products; it's about people. For Julie Zhuo, design is about creating an environment that empowers people to make connections and build community. To effectively empathize with the individuals you're designing for, abandon the notion of the “average user” and invest in research into the people you’re serving. This talk looks at the fundamental considerations needed for designing to become a part of people’s everyday lives.