Design Systems are for People

Jina Anne

Design systems grew out of a need to build consistent, cohesive visual experiences across devices and platforms, and to centralize and consolidate design efforts. While they create a better user experience, increase the efficiency of teams, and improve the quality of products, design systems need to be more than just inventories and deliverables if they are to be successful.

Jina will share her thoughts on using design systems to empower and strengthen your creativity while still keeping its goals of scale, maintainability, and efficiency at heart. Jina Anne is a design systems advocate and coach. At Opvitae, she’s an advisory board member focused on design.

At Amazon, Jina was Senior Design Systems Lead. At Salesforce, she was Lead Designer on the Lightning Design System. She led the CSS architecture and style guide for the Apple Online Store. She’s also worked at GitHub, Engine Yard, Crush + Lovely, and Memphis Brooks Museum of Art, and more. She developed projects with W3C,, FedEx, and more. Jina organizes the premiere design systems conference, Clarity. She founded Design Systems Coalition and its inaugural San Francisco chapter. She runs the Design Systems Slack. And she’s the Sass core team designer.

Jina coauthored Design Systems Handbook, Fancy Form Design, and The Art & Science of CSS. She’s published several articles. She’s spoken at conferences including Adobe MAX. Print Magazine featured Jina as a leading San Francisco creative. Keep the inspiration going and join us for #AIGADesignConf 2020 in Pittsburgh.