The Bottom Line: AIGA Design + Business Salon Series
There is no one way to do business in design anymore. Join us for "The Bottom Line: AIGA Design + Business Salon Series," a collection of intimate conversations for design entrepreneurs, freelancers and studio owners. This carefully curated virtual series features monthly meetings lead by business owners with diverse business models, collaborations, processes and approaches to design.
Held virtually the Last Tuesday of the Month, 4:30 to 5:30 p.m. ET
Price for members (12 sessions): $149
Price for non members (12 sessions): $299
Price per session for members: $25
Price per session for non members: $40
*AIGA Small Business Management Certificate enrollees receive free access to this series (see below for details)
**AIGA Design and Business Conference attendees receive 50% off.
More About the Masterclasses
Hear from leaders about a variety of business models, from small and mid-sized creative agencies to brick-and-mortar businesses about what they've learned operating their businesses, their mistakes, and what advice they have to give. We'll talk about topics key to running a successful business like money, people, clients, marketing, and operations. Each guest will share how their business is run, and then we'll open the floor for audience questions. Or, submit your questions for our guest in advance.
Meetings will be recorded so don't worry—if you didn't make it one week, you can catch up before the next one.
Executive-level or senior leadership of mid-sized design and marketing agencies
Solopreneurs and freelancers
Entrepreneurs seeking to diversify their products and services beyond client work
George Garrastegui, Jr.
George Garrastegui, Jr. is an educator, designer, advocate, and curator looking to elevate the creative process by shifting the focus to how we work over what we produce.
George has over 20+ years of experience in publishing, marketing, and strategy, and has crafted solutions for brands such as Esquire, Ford, Cadillac, and Popular Mechanics. George also teaches strategic problem-solving and design research at CUNY’s NYC College of Technology (City Tech) and hosts an award-winning podcast, Works in Process.
Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA with clients all over the United States. Nakita helps clients narrow their focus, gives their brands a voice, slingshots their confidence, and clarifies their message so that it resonates directly with their audiences. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies.
Over the past 20 years, she has worked as a strategist, graphic designer, creative director and brand manager which has given her experiences that inform how she works with her clients. Her passion for brand strategy is also evident through her teaching of advertising strategy, branding and design at the Creative Circus for the past 12 years. In 2019 she also took on an additional role there as their Diversity & Inclusion Advisor.
Get the full experience with a ticket to the 2022 Design + Business Conference! As a bonus, Conference attendees receive 50% off this Salon Series. Learn more about this virtual event designed to explore how design is impacting businesses in measurable ways.