AIGA Design + Business Conference

Fueling growth, delivering brand loyalty, and creating cultural impact and meaningful social change—design is at the heart of every successful business. Join us virtually May 4–6, 2022 at the AIGA Design + Business Conference to see firsthand how design is impacting businesses in measurable ways.

2021 Design + Business Conference Projects

Explore the Conference

Last year we talked with Creative Directors, CMOs, designers, and studio owners to better understand their approach and process culminating in top design work of 2020. Get a sneak peek of what the AIGA Design + Business Conference is all about below.

3 Days. 12 Projects. Unlimited Insights.

Take a deep dive into the creative process as we discuss 12 notable, impactful, and innovative projects from the teams that created them. Uncover insights to understand what drove successful collaboration and communication, listen to their process, and explore the decisions that informed the final product. We’re interested in the “how” and “why” behind the “what.” 

Cap off each afternoon with a live unrecorded salon, hosted by each day’s presenters to dive deeper into the conversation, ask the burning questions you have, and get a true understanding of the ins-and-outs of their client-designer relationships. This experience will not only help you improve your next big project, but to encourage you to position your methodologies and approaches as a differentiator in the market.

Registration

Registration rates begin at $199 for AIGA members. Discounts are available for students and educators.

Scroll down or visit our registration page to learn more.

Register Now

2022 Conference Chairs

George Garrastegui, Jr.

George Garrastegui, Jr.

George Garrastegui, Jr. is an educator, designer, advocate, and curator looking to elevate the creative process by shifting the focus to how we work over what we produce.

George has over 20+ years of experience in publishing, marketing, and strategy, and has crafted solutions for brands such as Esquire, Ford, Cadillac, and Popular Mechanics. George also teaches strategic problem-solving and design research at CUNY’s NYC College of Technology (City Tech) and hosts an award-winning podcast, Works in Process.


Nakita Pope

Nakita Pope

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA with clients all over the United States. Nakita helps clients narrow their focus, gives their brands a voice, slingshots their confidence, and clarifies their message so that it resonates directly with their audiences. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies.

Over the past 20 years, she has worked as a strategist, graphic designer, creative director and brand manager which has given her experiences that inform how she works with her clients. Her passion for brand strategy is also evident through her teaching of advertising strategy, branding and design at the Creative Circus for the past 12 years. In 2019 she also took on an additional role there as their Diversity & Inclusion Advisor.

2021 Projects (2022 Coming Soon!)

Conference Attendees Save on 12-month Learning Series

Design + Business Conference attendees save 50% on The Bottom Line, a twelve-month virtual salon series dedicated to running a successful business. Register for the conference and check your email for instructions on redeeming the savings.

Learn more about The Bottom Line
The Bottom Line Salon Series

The Details

Nonmember

$399 Early Bird

$499 after March 9, 2022
$599 after April, 13, 2022

AIGA Member

$199 Early Bird

$299 after March 9, 2022
$399 after April, 13, 2022

Nonprofit, Government, or AIGA Chapter Leader

$99 Early Bird

$199 after after March 9, 2022
$299 after April, 13, 2022

Educator

$99 Early Bird

$149 after after March 9, 2022
$199 after April, 13, 2022

Student

$99 Early Bird

$149 after after March 9, 2022
$199 after April, 13, 2022

Prices increase March 9, 2022

FAQs

    We offer a discounted rate to active members who have identified in their my.aiga.org profiles as educators. If you are a current member and your "job type" is listed as educator, the discount will automatically apply to the member registration ticket.

      We offer a discounted rate to active members who have identified in their my.aiga.org profiles as students. If you are a current member and your "job type" is listed as students, the discount will automatically apply to the member registration ticket.

        Groups of 4 or more registering together will receive 15% off of each registration. Group discounts do not apply to registrations at our already subsidized student or educator rate. Cancellations of one or more registrations are subject to AIGA’s cancellation policy. Group discounts are available only to groups of four or more. If a cancellation brings the total group size to fewer than four attendees, remaining registrants will be charged at the full registration rate.

        For students and educators, A discounted rate is available for a group from the same institution registering together:
        For $500, register up to 10 attendees.
        For $1,000, register up to 25 attendees.
        All registrants must have the same institutional affiliation. For more information or to purchase the educational institution package, please email aiga_registrar@aiga.org or call 212-710-3133.

          If you prefer to register by mail or fax, a PDF form is available by request: please email AIGA_registrar@aiga.org; a $25 per-person processing fee applies.

            AIGA will refund 50 percent of conference fees paid for cancellations made before March 22, 2022, and 20 percent of conference fees paid for cancellations between March 23 and April 15. No refunds will be available after April 15.

              Virtual events take place using our event platform and via Zoom. One week prior to the conference, registrants will receive a login, which will allow them access to Zoom links for Fireside Chats, general sessions, salons, and workshops.

              2021 Design + Business Fireside Chats

              Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. All Fireside Chats can be found on our LinkedIn page.

              Follow AIGA on LinkedIn

              Tim Riley Warby Parker Headshot

              Tim Riley, Sr. Director, Experience Design, Warby Parker

              Scott Belsky Headshot Adobe

              Scott Belsky, Chief Product Officer and Executive Vice President, Adobe Creative Cloud

              Attica Alexis Jaques, Google

              Attica Alexis Jaques, Global Brand Marketing, Consumer Apps, Google

              Explore all AIGA Conferences

              Join us in 2022 for a new year, new conferences, and new opportunities to convene with designers across the world.