Owning or managing your own creative practice has a lot of benefits. Studio owners may have the freedom to control their schedules, be able to focus on work that they find fulfilling, and find opportunities to positively impact their communities. But in addition to benefits like these, running your practice brings with it some unique challenges. Owners often play many roles and must have a wide body of knowledge. In a single day, an owner may be required to do any number of varied tasks, like approve a project plan budget, train a new employee, and develop a marketing campaign. This certificate will provide learners with a fundamental understanding of the most critical areas in managing your small business.
- Add this essential skill to managing your creative business. Only about 1 out of 10 designers completely agree they know how to speak the language of business.
- Lifelong learning is critical in design. Adaptability has never been more critical and is where the profession perceives its most significant competency gap.
- Business acumen is among the top three competency gaps for designers. The AIGA Small Business Management Certificate strengthens the essential skills you need to manage your creative business.
- Every designer is a potential business with 6 out of 10 designers having two or more sources of income and/or needing to “market and sell their services” for a living as freelancers, permalancers, and/or self-employed/small business owners.