IDEO designed a social enterprise combining the sale of pure drinking water with wellness products in low-income communities in Nairobi, Kenya. The result of this project ultimately comprised of creating a strong brand identity, called SmartLife, coupled with a high touch subscription service for clean water, hygiene and nutrition products such as vitamins for children.

Meet the AIGA Medalists, from 1920 to present day, who have received the AIGA Medal in recognition of their exceptional achievements in the field of design.

Meet the unsung heroes of design in these inspiring stories from AIGA's Diversity & Inclusion initiative.

Emily Ruth Cohen, consultant to creative professionals, gets to the root of project-related relationship and communication challenges facing so many corporate marketing and in-house design teams. Too often we blame the project brief, she says, when the real problem is a lack of attention and focus.