Video: George Lois

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Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference

About this video

How? You can be cautious or you can be creative (but there’s no such thing as a “cautious creative”).

Speaker bio

The legendary George Lois is one of the most creative, prolific advertising communicators of our time. Running his own ad agencies, Lois is renowned for dozens of “marketing miracles.” He was an early pioneer of the landmark creative revolution in American advertising. Lois introduced and popularized the Xerox culture, saved USA Today from extinction with his breakthrough “singing” television campaign and made MTV a huge success with his “I Want My MTV” campaign. He has also created ad campaigns for four United States senators: Jacob Javits, Warren Magnuson, Hugh Scott and Robert Kennedy. The only music video Lois ever made, for “Jokerman” by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. Lois is the author of several books, including The Art of Advertising, What’s the Big Idea?, Covering the ’60s, $ellebrity, Iconic America and Damn Good Advice (For People with Talent!). In 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection. Lois has been inducted into the Art Directors Hall of Fame and The One Club Creative Hall of Fame, and he has received lifetime achievement awards including the AIGA Medal and the Herb Lubalin Award from the Society of Publication Designers.