Video: Michael Bierut and Roger Martin

The Stock Market: It’s a Design Problem

Filmed on October 23, 2014, at “Gain: AIGA Design and Business Conference

About this video

When the stock market was created, it was originally designed to benefit issuers who wanted to raise capital and investors who wanted to invest in equity. The long-term growth of companies benefited the economy as a whole. Fast forward to the present, and it's clear that the stock market exists to benefit the intermediaries—hedge fund managers, stockbrokers, investment bankers and CEOs with stock-based compensation. Today, neither issuers nor investors find the stock market provides a rewarding user experience. In fact, it’s become the opposite. There’s clearly a problem, but what exactly is broken and why? How do we improve user experience and return to serving the initial targeted beneficiaries? And what roles can the designer play?

Speaker bios

Michael Bierut is a partner in the New York office of the international design consultancy, Pentagram. Prior to joining, he worked for 10 years at Vignelli Associates, ultimately as vice president of graphic design. His clients have included The New York Times, Saks Fifth Avenue, the Council of Fashion Designers of America, Harley-Davidson, the Museum of Arts and Design, Atlantic Monthly, the William J. Clinton Foundation, Billboard, New World Symphony, Princeton University, the New York Jets, the Brooklyn Academy of Music and the Morgan Library and Museum.

Bierut has served as president of the New York chapter of AIGA and as AIGA president. He’s an AIGA Medalist, a member of the Art Directors Club Hall of Fame and a recipient of the Cooper Hewitt National Design Museum Design Mind Award. A senior critic at the Yale School of Art, Bierut is co-founder of and author of Seventy-nine Short Essays on Design (2012). He also serves on the boards of the Architectural League of New York and the Frank Lloyd Wright Foundation.

Roger Martin is premier’s chair in productivity and competitiveness and academic director of the Martin Prosperity Institute at the Rotman School of Management. From 1998 to 2013, Martin served as dean of Rotman. Previously, he spent 13 years as a director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years. His research work is in integrative thinking, business design, strategy, corporate social responsibility and country competitiveness.

Martin is a regular contributor to blogs and columns for the Harvard Business Review, Financial Times and TheWashington Post. He has published eight books, including Playing to Win (with A.G. Lafley, 2013), Fixing the Game (2011) and The Design of Business (2009). In 2013, Martin placed third on the Thinkers50 list, a biannual ranking of the most influential global business thinkers. He serves as a board member of leading global corporations and as a strategic advisor to the CEOs of several others, including P&G and Steelcase. Martin received his A.B. from Harvard College, with a concentration in economics, and his M.B.A. from the Harvard Business School.