Video: Rich Hollant
The Art of MORE
Filmed on October 10, 2012, at “Gain: AIGA Design and Business Conference”
About this video
Social value work is changing fast. Organizations, programs and ideas are competing for a diminishing pool of funds while programmatic responsibilities have increased in response to heightened demands for support and services. Rich Hollant, principal at co:lab, shares some of the community initiatives that the studio has been developing over the past few years along with his point of view on what the pursuit of “more” can achieve. Through the challenges and successes of these efforts, he talks about breaking through inertia, empowering collaboration, setting achievable goals and shifting the role of design from informing “what is” to provoking “what's next.”
Rich Hollant is the principal, lead strategist and a design director at co:lab in Connecticut. For 25 years, he developed honest work that inspired positive action for clients like Motorola, P&G, Aetna, Travelers and other corporations. Today, co:lab works exclusively with nonprofits, communities, corporations and enterprises committed to social profit such as American Cancer Society, Haiti Cultural Exchange, Human Rights Institute, United Technologies, United Way and dozens of towns throughout Connecticut. Hollant and his team have earned numerous design and strategy awards and their social value work is in the permanent collection of the Library of Congress. He is an alumni of Boston University and The Museum School, a Connecticut Youth Service Leadership Award Recipient, the development chair of Compass Youth Collaborative, and past president of AIGA Connecticut. He has a deep commitment to being genuinely helpful and to the centralized placement of social initiatives within economic and community recovery models.