Video: Command X: Season 4, Day 2

Command X: Season 4, Day 2

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference

About this video

Sean Adams, the “Tim Gunn” of Command X, checks in on the contestants and their mentors as they tackle the second challenge of the competition. The five remaining contestants—Joey Cofone, Kaleena Porter, Lindsay Quinter, Tori Thomas and Cate White—then present their solutions for a packaging redesign for Land O’Lakes butter. Matteo Bologna returns as emcee along with the AIGA Medalist mentors Jessica Helfand, Jennifer Morla, Lucille Tenazas, Michael Vanderbyl and Rick Valicenti.

About Command X

Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at the biennial AIGA Design Conference. Seven emerging designers, all under the age of 27, complete challenges and present their solutions live on stage in front of 1,800 peers, heroes and potential employers. Throughout the intense three days of the competition, Sean Adams of AdamsMorioka acts as our very own “Tim Gunn.”

Command X: Season 4 Sponsor

Target Red 72x110Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit

The Bullseye Design is a registered trademark of Target Brands, Inc.