Typography creates typefaces through attention to the form and legibility of letterforms and other characters or symbols. Some typefaces are created for specific purposes or surfaces — for example, highway signage or newspapers — or as components of a company’s identity system. Type families involve systematic variations in a typeface (i.e. in weight, proportion, and posture) that allow designers to create contrast and emphasis while maintaining visual unity through recurring formal relationships.

Recommended Reading

Visit Our Bookshelf

Buy or Peruse