Typography creates typefaces through attention to the form and legibility of letterforms and other characters or symbols. Some typefaces are created for specific purposes or surfaces — for example, highway signage or newspapers — or as components of a company’s identity system. Type families involve systematic variations in a typeface (i.e. in weight, proportion, and posture) that allow designers to create contrast and emphasis while maintaining visual unity through recurring formal relationships.
Type at the Crossroads
More than twenty years ago, Jonathan Hoefler made it his mission to promote desktop publishing (and shush its critics) by providing designers with a new generation of fonts: attractive and useful designs which set a new standard in quality and dependability for that technology.
Watch Typography Talks
View past event presentations discussing typography projects.
Thinking With Type
By Ellen Lupton
My Way to Typography
By Wolfgang Weingart
Just My Type: A Book About Fonts
By Simon Garfield
An Essay on Typography
By Eric Gill
The Elements of Typographic Style
By Robert Bringhurst
Stop Stealing Sheep & Find Out How Type Works
By Erik Spiekermann
By von Moos, Campana and Bosoni
Inside Paragraphs: Typographic Fundamentals
By Cyrus Highsmith
Type and Color
By Mark van Wageningen