Your Roadmap for Sustainable Design
Your Roadmap for Sustainable Design
Your Roadmap for Sustainable Design


Every day, our world gets a little bit smaller and a lot more complex. So much so that even minor decisions can have major consequences. And not just for trees or frogs or polar bears, but for human lives. And livelihoods.

This we know: the planet will go on without us. But we cannot go on without it. At its core, sustainability is about people. In order to promote a healthy planet, we must start with a healthy society. Not just sharing the wealth, but redefining the word.

The Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability – environment, people, economy, and culture – into a roadmap that is understandable, integrated, and most importantly, actionable. Designers, business leaders, and educators can use The Living Principles to guide every decision, every day.

Design is a powerful conduit for change. As the messages, artifacts and experiences we create pass through the hands, minds, and hearts of people, we have an opportunity to weave sustainability into the broader fabric of culture and to shift consumption and lifestyle aspirations to a more sustainable basis for living.

The questions below act as a roadmap for purposeful action in creative practices and projects. They are meant to help designers and their clients take a holistic view and optimistic approach to sustainable solutions.

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How can you use this project to promote actions that protect and restore the environment?


As you consider your project from creation to end user, what materials are you using, and what potential intended or unintended ecological consequences can you foresee, including air quality and water?

How can overall energy use be minimized–and renewable energy use maximized–in all stages of manufacturing, transportation, and use?


What is the expected life span of the artifact? Can it be extended? What other use could this artifact have? Can the artifact be easily repaired and reused? Can it be upgraded?


How easy is it to disassemble your product once discarded? Are the materials clearly labeled, the parts easy to take apart? Are they made of only one material or several?

Supply Chain

Can your product be wholly or partially constructed in the location where it will be used? To what extent do your suppliers work sustainably and use clean technologies?


How can waste be eliminated? When your product’s life span is complete, how can you ‘close the loop,’ i.e. facilitate the use of materials in continuous cycles?


How does the project affect various individuals and communities throughout its life, from makers to users and those involved in its disposal?


Is your product (or any of its components) created by or affiliated with organizations that support issues your audience or client may find objectionable?


Is this product actually desired by your customers or stakeholders?

Need / Use

What societal needs does this artifact, message, service or experience fulfill? Is it useful?

Long View

How can this project enhance the lives of its makers and users?

Systemic View

What are the financial requirements of this project? Who gains economic value from purchasing or using this product or service? Can it provide value above and beyond its intended use?


How is the inherent value of the project measured? Is value assessed only in terms of financial profit?


What are the short- and long-term economic benefits of incorporating sustainable solutions?

Transparency and Truth

Can you communicate transparently about every aspect of the project? Are you promoting your work, your organization, or your client beyond the actual value that it provides?

Waste = Food

Can your raw materials come from someone else’s waste? Can your waste become someone else’s raw material?

From Product to Service

Is there an opportunity to create a rental, leasing, or service model for this product?


In what ways can this project compel people to make more sustainable lifestyle choices?

Meanings and Reactions

What meanings do your project communicate, and how are your customers and stakeholders acting upon them? What emotional reactions could they have? Is there any way they could react negatively?

A Systemic View

What attitudes and values does your project promote, both in its intention and its execution? How does this project take into consideration the unique needs of various cultures?


How can this project promote cultural diversity?


Four Streams of Integrated Sustainability 



Actions and issues that affect natural systems, including climate change, preservation, carbon footprint and restoration of natural resources.



Actions and issues that affect all aspects of society, including poverty, violence, injustice, education, healthcare, safe housing, labor and human rights.



Actions and issues that affect how people and organizations meet their basic needs, evolve and define economic success and growth.



Actions and issues that affect how communities manifest identity, preserve and cultivate traditions, and develop belief systems and commonly accepted values.

1 Adapted from Adam Werbach, Strategy for Sustainability


What you see below is the context from which The Living Principles for Design framework was drawn—a sampling of influential sustainability manifestos, principles, visions, frameworks and tools from the last 50 years. You might think of it as design thinking’s sustainability ecosystem.

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