AIGA 2021 Design POV Research Reports

In keeping with AIGA’s commitment to enhance designers’ relevance, leadership, and opportunities for success, we embarked on a research journey to understand the challenges, inspiration, and value design brings to society.

AIGA Design POV all report covers

AIGA Design POV

The AIGA Design POV research represents a broad set of components and triangulation of data from various sources and aims to provide insights into current topics impacting the design community and create resources that can be used to better understand and meet the needs of designers and design adjacent communities.

AIGA Design POV 2021

AIGA Design POV

Executive Summary

The 2021 Design Point of View (POV) research initiative is an in-depth analysis of the design profession. This ambitious new industry research highlights industry demographics, marketplace intelligence, career pathways, the economic impacts of COVID, diversity, equity, and inclusion, and design industry trends. The findings provide insights into new work dynamics impacting the profession and developments and trends that will help designers, and the profession, evolve. The Executive Summary provides brief highlights from each chapter of the report.

The Executive Summary to free for everyone.

AIGA Design POV

Market Reset and Future Forward

AIGA’s second installment of the Design POV research initiative delves deeper into the market reset around the pandemic and the future of the industry. This report highlights the economic impacts of COVID, emerging design industry trends, and how the industry can anticipate and even create change.

Free to AIGA members, $25 for nonmembers

AIGA Design POV

Design Leads and Value of Design

AIGA’s third installment of the Design POV research initiative focuses on how design can lead and the value of design. This report emphasizes how design and designers can lead in organizations and enhance the bottom line as well as highlighting design’s strategic role and the value it brings to not only organizations but society.

Free to AIGA members, $25 for nonmembers

AIGA Design POV

Being a Designer, Design Pathways, and Market Intelligence

AIGA’s fourth installment of the Design POV research initiative focuses on insights around what it means to be a designer, the path to becoming a designer including inspiration and ongoing development, and market intelligence that examines the intrinsic value of design as a professional craft.

Free to AIGA members, $25 for nonmembers

AIGA Design POV

Creative Communities, Lifelong Learning, and Design for Positive Impact

AIGA’s fifth installment of the AIGA Design POV research initiative takes an in-depth look at the design industry and highlights issues of diversity and designers’ need for continued learning, as well as design’s key role in creating widespread positive impacts beyond profitability.

Free for AIGA members, $25 for nonmembers

AIGA Design POV

Full Report

The 2021 Design Point of View (POV) research initiative is an in-depth analysis of the design profession highlighting industry demographics, marketplace intelligence, career pathways, the economic impacts of COVID, diversity, equity, and inclusion, and design industry trends. 

Free for AIGA members, $75 for nonmembers

Want to be part of the AIGA Design POV?

The AIGA Design POV research initiative is an ongoing conversation with the design community. AIGA is deeply committed to improving programming, creating awareness, and implementing solutions using the insights uncovered as part of the AIGA Design POV research. You can help us find those solutions.