Mr. Michael Lejeune

Member Since June 2003
Member Type Sustaining, group
AIGA Chapter Los Angeles
Title Creative Director
Company LA Metro Design Studio
Email ten.ortem@menuejel
Bio

Michael Lejeune is Creative Director for Metro (the Los Angeles County Metropolitan Transportation Authority). He acts as the agency's chief creative strategist and copywriter, leading Metro’s Design Studio as it creates core communications elements for the nation’s third-largest transit agency, including advertising, wayfinding and environmental graphics, timetables, maps, fare media and customer information, bus and rail fleet design, web and mobile presence, and merchandising. Prior to joining Metro, Michael was Project Director at KBDA, the much-honored Los Angeles-baased design consultancy. He managed projects for Acura, Nike, 3Com, UCLA and Hilton Hotels, as well as writing for the City of Monterey, La Opinion and MicroTherapeutics. He also served as Creative Director for the 32-member in-house marketing agency of City of Hope Cancer Center.

Michael graduated from UCLA in 1986 with a degree in Communication Studies. He has presented nearly two dozen talks on strategic communications, design and design management, including visits to Austin, Boston, Memphis, Minneapolis, New York, Phoenix, San Antonio, San Diego, San Francisco and Washington DC. He is a graduate of the AIGA/Harvard Business School “Business Perspectives for Design Leaders” program and a past president of AIGA’s Los Angeles chapter. He is currently serving as a co-chair of AIGA's Centennial Year celebration.

  • Michael authored "Make Metro Cool: LA’s Public Transit Revolution is also an In-house Success Story"
  • Michael Lejeune commented on the article "http://staging.aiga.org/interior.aspx?pageid=3082&id=2767"

    I agree with Ellen, in that AIGA's profile outside the design community (read: business world that butters our bread) is not well-known. Though our organization is the leading advocate for design and offers our members a great deal of value, we do not enjoy validation from the business world in the same way that the AMA or ASID is known to businesses who work with doctors or interior designers. To rectify this will require a clear, consistent and understandable case, and the resources needed to present it using the right channels. We have a strong case to make for choosing qualified, professional design as a value-added strategy for business success. But we've got to take it to decision-makers; we can't suppose they will come to us.

  • Michael Lejeune commented on the article "http://staging.aiga.org/interior.aspx?pageid=3082&id=2767"

    I agree with Ellen, in that AIGA's profile outside the design community (read: business world that butters our bread) is not well-known. Though our organization is the leading advocate for design and offers our members a great deal of value, we do not enjoy validation from the business world in the same way that the AMA or ASID is known to businesses who work with doctors or interior designers. To rectify this will require a clear, consistent and understandable case, and the resources needed to present it using the right channels. We have a strong case to make for choosing qualified, professional design as a value-added strategy for business success. But we've got to take it to decision-makers; we can't suppose they will come to us.