Roy Levitt

Member Type Non-member

Roy Levitt is a brand identity specialist and strategic design expert. Building brands that inspire, support, and transform organizations is his professional passion. Roy has helped define some of the world’s leading brands by combining solid strategic thinking with inspired creativity, understanding of world cultures and markets, and common sense to deliver superior results. He has worked across a wide range of industries including fast-moving consumer goods, financial services, healthcare, professional services, and industrial products. Roy is a true “global citizen,” with both U.S. and U.K. citizenships.


Over the course of the past two decades his skills and creative leadership have benefited such brands as: Albertsons, American Express, Avanir Pharmaceuticals, Bank of America, Bank of Tokyo, BrightPoint, Cardinal Health, Caterpillar, DuPont, First Data, Ford Motor Company, GlaxoSmithKline, Hot Dog on a Stick, HOYA Surgical Optics, Johnson & Johnson, McKesson, MF Global, Morgan Stanley, OppenheimerFunds, Pepsico, PENTAX, Save the Children, Schering AG, Stanley Works, South African Airways, Sun Microsystems, Transitions Optical, and Wyeth.


Roy is a founding member of the first AIGA branding chapter and is President emeritus of the executive Board. He has been quoted and has provided commentary related to branding in Ad Age and other national and global news publications, has been featured on the Fox Business News broadcast segment “Battle of the Brands,” and is an occasional guest blogger on the popular branding website “BrandNew.”

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