Design with Data, Present with Power

AIGA Member - VAS Trial Experience

June - November 2021

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What is VAS?

Developed by expert neuro and data scientists to quickly and accurately simulate how people see your visuals within the first 3-5 seconds, 3M™ Visual Attention Software (VAS) instantly predicts – with 92% accuracy – where your viewers' eyes are are drawn to within your design. This “pre-attentive phase” is critical in capturing your audience’s interest and increasing the likelihood they will engage with your content. A VAS analysis will show you which areas are attracting, or distracting, viewers’ attention so you know if you’re content is on track in achieving its goals.  You can integrate testing into you design workflow with the VAS web app or plugins for Adobe Illustrator, Photoshop or XD and make refinement decisions based on objective feedback. Learn more at

VAS Trial Experience Program for AIGA Members

The VAS Trial Experience cohort is a focus group program created specifically for AIGA members, giving you exclusive access to a free six-month trial subscription of 3M™ Visual Attention Software (VAS) - a $300 value. Designed to invite visual content creators to use VAS for an extended period, this program will follow users and their experiences, gathering feedback and identifying great stories to share in VAS case studies! Throughout the program, you’ll get unlimited access to use all VAS platforms for optimizing your designs while also helping the 3M VAS team better understand the creative process through your feedback.

Applications are due Friday, May 28, 2021.

Selected participants will be notified on Monday, May 31, 2021.

Apply Now

3m VAS lifestyle

Program Highlights and Terms:

  • Program participants agree to actively use VAS to analyze their work for six-months between June 1 - November 30, 2021.

  • Participants will receive unlimited access to 3M VAS for six months, a $300 value.

  • Participants can use the VAS web app, plugin for Adobe Illustrator, Photoshop, or XD or any combination of software platforms.

  • Participants will receive priority VAS support and a commitment from 3M to respond within 24 hours.

  • Throughout the program, participants are agreeing to respond to twice-monthly prompts (brief written and video submissions) to share their experience using the software. (Estimated time to complete: 10–15 minutes each)

  • Participants acknowledge that a goal of the program is to identify VAS use case studies and will be open to considering one or more projects as potential studies to be highlighted in future VAS marketing. 

  • 3M will keep your identity, your work and your participation in this program confidential.

  • 3M may find statements or stories from within participants’ feedback that the company would like to use in future VAS marketing efforts; in this case, 3M will request your permission for using any identifying information publicly.

  • If participants are unable to unwilling to regularly and actively use VAS and provide the requested feedback, they are expected to notify 3M and will be removed from the program.

AIGA Resources

Check out these other member benefits geared towards professional development and networking. 

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