Justified Juror Comments: The Convertible You Always Wanted

In 2013, for “Justified: AIGA Design Competition,” a distinguished jury chaired by Clement Mok selected 14 case studies that each serve as an effective tool to explain the role of designers in conceiving and implementing solutions.

The following are individual jurors’ comments on the selection “Case Study: The Convertible You Always Wanted.” To view all 14 selected works, visit: aiga.org/justified-2013-selections/

Valarie Casey 300x200

Valerie Casey, founder and chief executive officer, Necessary Projects, San Francisco, California

Nostalgic and fun, this campaign harkens back to a simpler, analog time. The jury was delighted by the concept and its execution.

Jessica Hische 300x200

Jessica Hische, letterer and procrastiworker, Title Case, San Francisco, California

I was probably the biggest fan of this campaign among the jurors. I just love The Convertible You Always Wanted, as I think it’s incredibly fun and whimsical! The illustrations are amazing, and it’s wonderful that Volkswagen commissioned such fun and energetic (and non-literal) drawings for a big campaign.

Brad Johnson 300x200

Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro), Portland, Oregon

This project transported me back to eighth grade, rekindling nostalgia for doodling in the margins and the reprieve from boredom it delivered. No white space. Fill every void with whatever stream-of-conscious imagery each shape inspires. At the end of a disengaged class, you had a picture of your mental life that inevitably included some aspirational thing you coveted and dreamt about. Thanks for the memories!

Clement Mok 300x200

Clement Mok, design and business consultant, The Design Office of Clement Mok, San Francisco, California

Inspirational. Yes, it’s an online car brochure. Clever use of technology to connect with the psyche of the target customer.

Josh Rubin 300x200

Josh Rubin, founder and editor in chief, Cool Hunting, New York, New York

DDB Sydney created an ad campaign that skipped straight to the youthful heart of its audience, combining fun illustrations, simple interactivity and direct product promotion in a manner that—at least momentarily—doesn’t feel like an ad.