Filmed on October 13, 2011, at “Pivot: AIGA Design Conference”
About this video
Richard Grefé, AIGA’s executive director, opens the 2011 “Pivot: AIGA Design Conference“ and discusses the important shifts designers and the design profession need to make in order to remain relevant problem solvers in this rapidly changing world.
Richard Grefé is the executive director of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design. Grefé earned a BA from Dartmouth College, crafted books at Stinehour Press, spent several years in intelligence work in Asia, reported from the Bronx County Courthouse for the AP, wrote for Time magazine on business and the economy and then earned an MBA from Stanford Graduate School of Business. Following a career in urban design and public policy consulting, Grefé managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio. He has been at AIGA since 1995, developing programs that reinforce the relevance of design as an extraordinary creative gift and a critical element of business strategy.