Life Lessons from the Field

Paula Scher

Life Lessons From the Field

Filmed on October 17, 2016 at the 2016 AIGA Design Conference

Pentagram principal Paula Scher has designed for MOMA, the Met, the High Line, The Public Theater, and many, many more. Watch as she shares her insights on how to grow, change, sustain, fail, reinvent, and still love making things in an ever-evolving design profession and society that, in some regards, hasn’t changed much at all.

For decades, Paula Scher has been at the forefront of graphic design. She began her design career as a record cover art director at Atlantic Records and CBS Records in the 1970s and 1980s, and has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. Scher has served on the Public Design Commission of the City of New York since 2006.

Scher has designed identity and branding systems for a wide range of clients including The Public Theater, Citibank, The Museum of Modern Art, The Metropolitan Opera, the High Line, and the Philadelphia Museum of Art. An established artist exhibiting worldwide, her work is in the permanent collections of The Museum of Modern Art and other institutions. In 2013, Scher was honored with the National Design Award for Communication Design. She is the author of Make It Bigger and MAPS.