Change It, Don’t Change It

Keira Alexandra

Change it, Don’t Change it

Filmed on October 18, 2016 at the 2016 AIGA Design Conference

Keira Alexandra debuted Work-Order’s redesign of Kodak’s iconic logo at the conference. Sometimes it’s not a logo redesign, she says, but a brand reset.

Keira Alexandra started her career at the seminal design studio M&Co., founded by Tibor Kalman, and went on to creative director positions at MTV and Sundance TV. She has tackled visual problem solving, naming, motion, titles, production, writing, event creation, product development, and general design. Since 1999, Alexandra has taught in the graduate graphic design program at Yale, and she frequently lectures about design. Alexandra now co-heads Work-Order, a design partnership with Kiffer Keegan.