Filmed on October 15, 2011, at “Pivot: AIGA Design Conference”
About this video
For Jakob Trollbäck, inspiration is everywhere: from the syncopation of train track signals to the alignment of numbers on a digital clock. In this presentation, Trollbäck explores stories in motion and discusses some of the small moments and discoveries that fuel his imagination.
A self-taught designer from Sweden, Jakob Trollbäck began his artistic career as a DJ in his native Stockholm. Having found a commonality in music and design, Trollbäck creates pieces that transport his audience to planes of sensorial experience. He is an acknowledged industry leader in both branding and motion graphic design and has had his work featured in the New York Times, Boards magazine, Creativity and Print. Trollbäck + Company has received dozens of creative industry awards including those from the Primetime Emmy Awards, AICP, Art Directors Club, PromaxBDA, British D&AD, Communication Arts Design Annual, The One Show and Type Directors Club. Trollbäck is on the board of directors at the Art Directors Club, an adviser for the World Science Festival, a trustee at the Brooklyn Academy of Music and most recently became a PromaxBDA board member. You can find him on any given Sunday dining at his favorite Brooklyn restaurant Frankies.