The Future of Creativity in the Age of Automation

Ije Nwokorie

Filmed on October 10, 2015, at the 2015 AIGA Design Conference.

The voices warning of a dystopian future where technology is pitted against society are growing and they are not without justification. People pay less attention to each other, are in less control of their identities, and huge swathes of the workforce are being replaced by machines. It doesn’t have to be this way. By establishing new norms, behaviors, and skills, technology can be used as a creative force for good to aid in the great challenges of our times and improve the overall societal welfare.

As the CEO of creative consultancy Wolff Olins, one of the world’s most influential brand businesses, Ije Nwokorie leads offices in London, New York, San Francisco, and Dubai, working with companies such as GE, American Express, Skype, Orange, Mercedes Benz, Tate, (RED), AoL, and London2012. Born in America, Nwokorie spent his early years in Nigeria, a world where commerce, culture, and creativity are necessarily intertwined in everyday life. He began his career in architecture, later found his creative outlet in the emerging world of digital technology, special effects, and game design, and finally joined Wolff Olins in 2006. He has since built a career that has blurred the lines between technology, strategy, creativity, innovation, and entrepreneurialism.

Nwokorie is a passionate speaker on creative leadership and an increasingly influential voice in the fledgling creative industries of Africa. Nwokorie served as the head of the Design Jury at the 2014 Cannes Lions Festival and will lead the upcoming 2015 Dubai Lynx Festival. Additionally, he sits on the One Club’s international Board of Directors. He also spends an increasing amount of time mentoring an emerging generation of business leaders, and is keen to explore the evolution of social impact in business models.