Driven for the last fifty years by the TV narrative, marketing is now being transformed by the digital age. And in this new economy, companies are looking for ways to advertise with an impact that lasts beyond the end of a media budget. Droga5 is on the forefront of this new marketing-entertainment hybrid, and is not only revolutionizing the way companies advertise, but is also rapidly changing the way the public thinks about advertising. Droga5 founder and creative chairman David Droga shares his company’s most successful and memorable digital and interactive campaigns, and discusses why companies not only need to change the way they think about selling their brand but also need to be focused on making a positive contribution to the world around them.
After leading several acclaimed advertising agencies in Australia, Singapore and London, David Droga founded Droga5 in 2006 in New York City. Named “US Agency of the Year” by Creativity magazine in 2007, the award-winning Droga5 is now the fastest-growing, and one of the most recognized, independent agencies in America. Droga has been inducted into the American Advertising Federation Hall of Achievement and was the first recipient of the 'Boards magazine Lifetime Achievement Award. While in London, he was nominated Best Creative Director in the UK’s “Best of the Best Awards” and named “World’s Best Creative Director” by Advertising Age. In Australia, Creative magazine has named him “Australian Creative Person of the Decade.” He serves on several boards, including the One Club, Magnum and New Museum, and lives with his wife and three children in Manhattan.