Filmed on October 15, 2011, at Pivot: AIGA Design Conference
About this video
A winner is chosen! Contestant mentor Sean Adams checks in with the final three contestants—Spencer Charles, Susan Murphy and Jesse Reed—at the Command X workstation. The contestants then present their solutions to their toughest challenge yet: to communicate the statement “We are all immigrants.” Michael Bierut returns as the emcee and our esteemed panel of judges—Ellen Lupton, curator of contemporary design, Cooper-Hewitt National Design Museum; DJ Stout, partner, Pentagram; and Michael Vanderbyl, founder, Vanderbyl Design—is joined by Karl Heiselman, CEO, Wolff Olins.
About Command X
Command X, produced by Emily Oberman and Bonnie Siegler of Number Seventeen and hosted by Michael Bierut of Pentagram, is a design reality show that takes place at the biennial AIGA Design Conference, in which seven emerging designers, all under the age of 26, complete challenges and present their solutions live on stage in front of 1, 500 peers, heroes and potential employers. Throughout the intense three days of competition, Sean Adams of Adams Morioka acts as our very own “Tim Gunn” contestant mentor.
