David Bowie: We Are All Rock Stars Now

Alina Wheeler

We Are All Rock Stars Now

Filmed on October 19, 2016 at the 2016 AIGA Design Conference

More than a musician, David Bowie was a hybrid thinker, a designer, a curator, a content manager, and an extraordinary human being. In this talk, Alina Wheeler will share some of her thoughts about the legendary pop icon: the draw of his fearlessness, his ability to reinvent himself over five decades, and the permission he gave people to be different.

Alina Wheeler is the author of Designing Brand Identity. It is published in seven languages, including Chinese and Spanish. Patricia Martin, author of RenGen, says: “Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking.”

Wheeler describes her work as strategic imagination. She has had a lifelong fascination with how companies and individuals express who they are and what they stand for. Over her career, she has worked with large enterprises, entrepreneurial ventures, and nonprofits. She is an AIGA Fellow, as well as a former AIGA national board member and chapter president. When she is not in Philadelphia working on the fifth edition of her book, she lives with her husband on a mountain ledge in the Adirondacks.