Ms. Jennifer Beatty

About Me

Strategic Thinker with a Background in Branding, Design, and Development.

Member Since April 2005
Member Type Sustaining
AIGA Chapter San Francisco
Title Principle, Creative Director
Company Sophophile Strategy
Email moc.elihpohpos@ynnej
Website sophophile.com
Portfolio Site sophophile.com
Field Brand and identity
Strategy
Design/Graphic design
Available for independent projects Yes
Bio As a strategist and designer, my job is to ask questions that lead to successful solutions. Why are we doing this and are we ready to accept the consequences of failure? As a creative lead, I succeed by embracing individualism, evangelizing emerging technologies and leading with connectivity. With eleven years of creative experience spent across a variety of industries and roles, I'm at my best when developing the stories of ambitious brands with collaborative teams on solutions that impact how we think and behave. • 11 years of professional practice designing strategic print and digital experiences • Graduate of the Masters in Branding program at the School of Visual Arts in NYC • Hands-on creative leader fluent in web development tactics and digital tools
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