Lauri Maerov

About Me

Writer. Namer. Brand Identity Specialist. Coach.

Member Since January 2016
Member Type Sustaining
AIGA Chapter Raleigh
Title Creative Director/Sr. Writer
Company WriteThink
Email moc.knihtetirw@irual
Portfolio Site
Field Brand and identity
Art direction/Creative direction
Available for independent projects Yes
Bio Lauri Maerov is an award-winning writer, naming consultant and creative director with major brand expertise across many disciplines from consumer packaging to digital narratives. Lauri's strategic approach and passion for storytelling drive her ability to create work that ignites an emotional connection with an audience. She has helped create the voice and advertising concepts for numerous major brands including Bounty, Charmin, Clairol, Puffs, Hyundai, the Olympics, the Motion Picture Costumers Union, Briggs & Stratton, and innovative beauty brands like Jane Iredale, AmorePacific and Sulwhasoo. Lauri has led or participated in numerous naming and creative initiatives for brands including Samsung, Disney, DIRECTV and Procter & Gamble, where she facilitated workshops to kick off name development for two top secret products. She’s helped launch hit brands like MUD Makeup, Tio Gazpacho and SpaRitual, supervised record-shattering social media campaigns and named everything from new technologies to Oscar-nominated movies. Lauri serves on the community board of AIGA Raleigh as Content Liaison and was one of the first mentors in their mentor program.
  • Lauri updated a project on Behance.
    Puffs Packaging: Teaser Lines Puffs Packaging: Teaser Lines Brand Identity for a premium tea. Brand Identity for a premium tea.
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