Mrs. Laura L. Hatcher

Member Since October 2010
Member Type Sustaining
AIGA Chapter Baltimore
Title Proprietor
Company Hatcher Design Office
Email moc.eciffongisedrehctah@arual
Field Design/Graphic design
Art direction/Creative direction
Bio Hatcher Design Office, LLC is the studio of Laura LeBrun Hatcher, an award winning graphic designer, entrepreneur and long-time adjunct faculty at Towson University. (I'm also a really good cook, a mom, and a yogi.) Over the past 15+ years as a professional designer working with businesses and non-profits large and small, and through the past eight years as a teacher, I've learned a few things. I know that good design makes good business sense. It's smart. It is aware of current trends, but surpasses the application of trendy graphics. It is thoughtful and thought provoking. It communicates effectively and efficiently, it compels action, it meets goals and surpasses them. It stands up and it stands out. I know that there is no magic to creating design that works. No button to press, no stroke of mystic genius. Not that I don’t appreciate moments of inspiration within the creative process -- I’ve just learned to recognize where they come from. They come from the process itself. And the better the process, the more inspired the end result. The philosophy is simple, and proven. In three words: form follows content. The better you understand the content: the idea; the cause; the passion of the people you're partnering with (both clients and colleagues); the spirit of the institutions you're working for; the better the form will be. It will be more accurate, more effective, and more compelling, because of the truth behind it. At HDO you'll find the experience, skill, and (most important) the process, that will inspire your projects. Make sense? Then it's time to get good design working for you.
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