Don Moyer



Don Moyer is one of the three founders of ThoughtForm Inc., in Pittsburgh. There, he helps clients explain topics by making messages visible. Moyer is passionate about creating visual explanations, and frequently uses self-initiated projects to explore visual storytelling ideas. He received the Silver Star Alumni Award from the University of the Arts in 2006. His “Panel Discussion” column, which uses visual storytelling techniques to teach a business lesson, can be found every month on the last page of Harvard Business Review. He is an active member of both AIGA and APDF.

Moyer’s career began in Philadelphia with Murphy Levy Wurman and the Group for Environmental Education. He worked in Toronto and New Haven in the early 1970s and served as project manager for the Symbol Signs project for the U.S. Department of Transportation and AIGA. In 1976, Moyer moved to Pittsburgh to join the Westinghouse Corporate Design Center. There, he worked with his future business partners, Reed Agnew and Grant Smith; the three went on to found ThoughtForm Inc. in 1980.

Moyer received a BFA degree in graphic design from the Philadelphia College of Art (now University of the Arts) and an MFA degree in graphic design from Yale University.