365 | Design Effectiveness 2011 exhibition

On view at the AIGA National Design Center from September 15 through November 23, 2011.

It takes more than good looks to make a design effective. In its annual 365 | Design Effectiveness Competition, AIGA awards honors to design work that’s both aesthetically pleasing and effective at solving the client’s challenges.

Entrants submitted any type of digital, print or cross-media design work used in the marketplace in 2010—from posters to websites, annual reports to games, motion graphics to packaging, books to interactive kiosks.

The 135 selections from the “365 | Design Effectiveness 2011” competition exemplify the most effective current work in communication design, as chosen by a distinguished jury of design peers. The overriding criterion for inclusion in the show is excellence as the successful pairing of effectiveness and aesthetics. Design practitioners were asked to provide a statement of effectiveness for each project, which the jury used as the basis for the year’s selections. Those outside the profession are encouraged to attend this free exhibition to learn about the role of design in the world in which they live and work.

The selections are on view in AIGA’s virtual gallery, the AIGA Design Archives. They also join the physical archives at the Denver Art Museum and are exhibited in a traveling exhibition that begins at the AIGA National Design Center in New York.

Exhibition design: Poulin + Morris, New York.

This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council. Additional support provided by Tekserve and NewPage.

Gallery hours and location

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

AIGA National Design Center
164 Fifth Avenue (between 21st and 22nd Streets)
New York, NY 10010 [map]
212 807 1990