Business Perspectives for Creative Leaders

About the program

Business Perspectives for Creative Leaders is a week–long executive education program for design professionals. Created in partnership with Yale University’s School of Management, the program is held each summer at the Yale University campus in New Haven, Connecticut. Taught by Yale School of Management faculty—some of the world’s most experienced business scholars—the curriculum covers core business skills and features a finely-tuned mix of topics that will help creatives better understand themselves, their teams, and their clients.

This program is designed for senior-level professionals looking to:

  • Master strategy: For principals and senior creative leaders in mid- to large-size studios or in-house design departments whose counsel to clients (external or internal) goes beyond artifacts

  • Connect with designers: For senior managers in advertising, public relations, or other firms who retain, hire, or work closely with designers

  • Empower the team: For vice presidents, directors, and managers in corporate design or communication departments who are looking to optimize their teams for business growth

Consistently ranked one of the most valuable experiences of their careers, attendees come together in historic campus venues to discuss, network, debate, and grow.



While there are no formal educational requirements to participate we do ask those interested to submit: 

  • A current résumé 
  • A statement of intent explaining why you are applying to this program, how your experience has prepared you to enter this program, and how it will benefit you professionally

Both documents can be uploaded as a PDF or word document. Professional achievement and organizational responsibility are the main criteria for admission. Acceptance is subject to the approval by AIGA executives and Yale faculty members.

The application period will open on January 16.

  Early bird fee
Deadline: March 23
Regular fee
Deadline: June 29
Member $8,700 $9,700
Nonmember $9,400 $10,400


The program fee includes tuition, course materials, on-campus accommodations, and meals. Course materials will not be distributed until payment is received in full.

An additional 10-percent group discount is available to two or more people applying from the same company at the same time. Applications must be received on the same day so they can be reviewed together.

If you have any questions about applying, please contact Susan Augenbraun.



How long is the program?
The program is a week-long, July 22–27, 2018 (Sunday–Friday).

If I apply now, when will payment be processed?
Payment will be processed upon acceptance to the program. An email notification will be sent in advance to alert you.

Is it possible to pay by credit card?
Yes, a prompt for payment information will appear at the end of the application. You may select check or credit card. If you select check, you still have the option to pay by credit card later.

How long does it take to receive notification?
The notification process is usually one week from the receipt of the completed application.

How many applications are accepted?
There are about 35 participants each year.

What are the main criteria for acceptance?
Professional achievement and organizational responsibility are the main criteria for admission; there are no formal education requirements for this program.

What is included in the program fees?
The program fees include, tuition, course materials, on-campus accommodations, and meals.

Is transportation provided?
Transportation between the hotel and classrooms is provided during the stay on campus.

Is this a certificate program?
Yes. Upon completion of the course, participants receive a certificate of completion from the Yale School of Management.

Are scholarships available?
At this time, there are no scholarship opportunities for this program. AIGA pays Yale School of Management for each attendee under contract.

What are accommodations like?
Participants will stay at The Study, a local hotel on campus. Single (private) rooms will be reserved in advance.


Cancellation policy

There are no refunds for cancellations, since AIGA has no flexibility in the number of attendees we must provide to justify Yale’s investment in the curriculum development. Substitutions are subject to approval according to the selection criteria for the program.

The program is subject to cancellation or change. Liability is limited to funds remitted for program registration and sponsorship fees. Faculty is subject to change without prior notice. If there are fewer spaces than qualified candidates, some applicants may be deferred until the following year’s program.


About the Yale School of Management

The mission of the Yale School of Management is to educate leaders for business and society. This mission reflects the vision and expectation that the creative leaders are inspiring pioneers who own and solve hard problems that matter. The Yale Management approach is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.


Non-discrimination policy

Yale is committed to a policy against discrimination based upon age, color, handicap or disability, ethnic or national origin, race, religion, religious creed, gender (including discrimination taking the form of sexual harassment), marital, parental or veteran status, sexual orientation, or the prejudice of clients. All employers using the school’s placement services are required to abide by this policy.