Frank Baseman



Frank Baseman is the principal of Baseman Design Associates, an award-winning, interdisciplinary graphic design firm providing visual communication services to a variety of corporations and institutions. He is also an associate professor in the Graphic Design Communication program at Philadelphia University, where he has taught since 1998. In 2007, he was awarded the Innovation in Teaching Award from Philadelphia University.

Prior to starting Baseman Design Associates, Baseman was an art director at Philadelphia Magazine. He has also worked as a senior designer/art director with Walter Bernard and Milton Glaser, and the Bernhardt Fudyma Design Group in New York. A native of Philadelphia, he earned a BA in graphic design from Pennsylvania State University and an MFA in graphic design from the Tyler School of Art of Temple University.

Frank Baseman has served on the national board of directors of AIGA (2003–2006), and he was the founding chair of the steering committee for the AIGA Design Education community of interest (2001–2006). He was co-chair of “Revolution: Philadelphia,” a national AIGA Design Education conference (2005), and he is a co-curator of “The Graphic Imperative: International Posters for Peace, Social Justice and the Environment, 1965–2005,” a traveling exhibition of 40 years of sociopolitical posters. In 2008, AIGA Philadelphia named him as a Fellow.

The work of Baseman Design Associates has received recognition from numerous national and international communication organizations, design exhibitions and publications.