AIGA receives Sappi “Ideas that Matter” grant for Path to Impact project
By AIGA September 6, 2018
AIGA receives Sappi “Ideas that Matter” grant for Path to Impact project
By AIGA September 6, 2018
AIGA receives Sappi “Ideas that Matter” grant for Path to Impact project
By AIGA September 6, 2018

A five-step, accessible, and actionable workbook to guide organizations, communities, and individuals through the process of designing for measurable and sustainable impact.

NEW YORK—September 6, 2018. AIGA has been awarded a Sappi “Ideas that Matter” grant to support the development of a new project—the Path to Impact, a methodology meant to equip designers to be better planners, storytellers, and ambassadors of the value of design.

The Path to Impact is a five-step, accessible, and actionable framework to guide organizations, communities, and individuals through the process of designing for measurable and sustainable impact. Its soft launch includes a workbook containing a series of strategic prompts that lead the user through the process, as well as a selection of design thinking exercises that can be chosen to build collaborative planning workshops.

The co-authors (Justin Ahrens, Gage Mitchell, Lennie Mowris, Laurel Webster, and Laetitia Wolff) are the current leaders of the AIGA Design for Good task force—a small team of volunteer designers and strategists from various backgrounds collaborating across the U.S. Over the past two years, they have worked together to develop this new methodology that combines design thinking, sustainable design, social impact design, diversity and inclusion, behavior design, and more into one fluid process.

“Leveraging the AIGA network of 73 chapters and over 24,000 members, the Path to Impact has the potential to shift the culture of AIGAʼs nation-wide community towards sustainable and socially responsible work in the multitude of industries and environments that its members touch,” says Barry Barresi, interim chief executive.

“Projects are too often started without a long-term, clear idea of what needs to be changed for the better. Project case study writing often fails for lack of an outcome-based approach at the early stages of a project. The Path to Impact has the potential to serve a wider community of practitioners interested in becoming more outcome and impact-oriented,” adds Laetitia Wolff, director of strategic initiatives.

Still in the prototyping phase, AIGA is currently exploring the ways in which they can deliver this methodology to best serve AIGA members and beyond through offerings such as in-person workshops, in-person and virtual training, downloadable workshop guides, and a suite of printed products that will help users go through the process on their own.

“We recognize the necessity to reach a varied audience through various teaching materials, formats, and resources to ensure that we meet them where they are, in the most scalable way, and ultimately enable them to grow as changemakers,” says Gage Mitchell, AIGA Seattle-based member of the group.

The team is available for interviews: contact information, biographies of the Path to Impact co-creators and images are also available.

About AIGA

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. Learn more at aiga.org/about.

About Sappi Ideas that Matter

Ideas that Matter program empowers great ideas—changing lives, communities and, ultimately, the world. The Ideas that Matter program recognizes and supports designers who partner with organizations to bring great ideas to life. Over the past 19 years, we've awarded $13 million in grants that have gone to assist more than 500 charities. Learn more about the 2018 winners.