AIGA Chapter Partnerships
AIGA Chapter Partnerships
AIGA Chapter Partnerships

AIGA Chapter Partnerships

Building Community Power matched four AIGA chapters with Nonprofit VOTE’s recommended “civic anchors.” Together, these local organizations advanced their voter registration program strategies to reach underrepresented population. Once paired with their respective civic anchors, the design teams recruited designers, illustrators, storytellers, strategists, project managers, UX/UI specialists, within AIGA’s network and beyond. The nonprofit partners brought complementary talent in the form of activists, advocates, translators, communication specialists, educators, and social workers.

  • AIGA Arizona + Protecting Arizona's Family Coalition
  • AIGA Atlanta + Center for Pan Asian Community Services
  • AIGA New York + Community Votes
  • AIGA Seattle + Asian Counseling and Referral Service
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AIGA New York, Community Votes

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AIGA New York, Community Votes

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AIGA New York, Community Votes

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AIGA Seattle, Empowerment Toolkit sketch

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AIGA Seattle, AAPI Civic Engagement Kit

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AIGA Arizona, Change Starts with You

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AIGA Arizona, Change Starts with You

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AIGA Arizona, Change Starts with You

AIGA Arizona

AIGA Arizona designed “Change starts with you,” a digital Media Pack for Protecting Arizona’s Family Coalition (PAFCO), that empowers first voters and Millenials to take control over their lives, especially people with disability in collaboration with Ability 360.

  • Kyle Larkin, President, AIGA Arizona
  • Marissa Groom, Design for Good Director/Design Lead, AIGA Arizona
  • Design team:
    • Kathy Morgan, Treasurer, AIGA Arizona
    • Julie Ray, Tucson Co-Vice President, AIGA Arizona
    • Angela Larkin, Design for Democracy Committee, AIGA Arizona
  • Shannon Schell, Executive Director, Protecting Arizona’s Family Coalition

The design challenge

The aim was to enable and inform minority and classically disenfranchised groups. Because Arizona has a diverse population scattered over a large state, resources and communication between minority voting communities is scarce.

The solution

Once we realized our large scope could not be completed in the allotted time, we opted to create a Media Pack, consisting of three parts–a beautiful “Save the Date” Voter Postcard, an informative and easily printable Voter Info Sheet, and social media assets for spreading our message digitally. However, AIGA AZ wasn’t able to utilize PAFCO’s nonprofit connections to spread this information to a wide and demographically diverse audience. Instead the chapter shared with its community and members at Phoenix Design Week and via social.

For a more detailed story, following the Path to Impact case study model, visit the AIGA Arizona chapter website.

AIGA Atlanta

AIGA Atlanta designed This is You, a video campaign for Center for PanAsian Community Services (CPAC) that aimed to celebrate, and motivate greater democratic representation, engagement, and understanding of and among immigrants and refugees.

  • Lennie Gray Mowris, Project Lead, AIGA Atlanta
  • Video production:
    • Lennie Gray Mowris, Creative direction
    • Suehyla El Attar, Script
    • Kate Morales, Animation
    • Jeremiah Prescott, Sound Design
    • Angela Mitchell Aquino, Art Direction & Graphic Design
    • DonTayé Hodge, Voice Over

The design challenge

CPACS serves 17 distinct immigrant and refugee communities who all come from different political environments, but often not from democratic countries. Citing the lack of representation, not seeing anyone who reflects their interests, they tend to not vote.

The solution

Through design thinking we uncovered the core reasons each community doesn’t vote and decided to create a video to help communicate the primary reasons and values behind engaging in democracy. The format of an animated video crosses generation boundaries, allows for ambiguous identity representation so we didn’t run the risk of offending any cultures associated religions, and it can be translated with subtitles for accessibility.

For a more detailed story, following the Path to Impact case study model, visit the AIGA Atlanta chapter website.

AIGA New York

AIGA New York designed issue-based information cards for Community Votes, produced in English, Spanish, and Chinese. The cards were used to train voter engagement program staff. Three issues (affordable housing, healthy food, public transit) emerged from a dozen workshops held with Henry Street Settlement Houses.

  • David Frisco, Vice President, AIGA NY; Stacey Panousopoulos, Operations Director
  • Louisa Hackett, Executive Director, Community Votes
  • Lena Cohen, Civic Engagement Associate, United Neighborhood Houses
  • Nikki Chung, Partner, Once-Future Office; Drianne Laliberte, Designer, Once-Future Office

The design challenge

New York City has one of the lowest voter turnout rates in the country. In the 2017 City Primary, only 13% of eligible voters showed up. Community members that are unlikely voters often live in neighborhoods that are overlooked by political campaigns because of the community's historically low voter turnout rates.

The design solution

Trusted community resources Community Votes and United Neighborhood Houses (UNH) aim to reach those low-propensity voters by sending positive messaging around civic engagement. To support their effort, AIGA New York designed a toolkit of print collateral, including stickers, reminders, and a set of issue-based info cards produced in English, Spanish, and Chinese. The cards were used to train voter engagement program staff. Three issues (affordable housing, healthy food, public transit) emerged from a dozen workshops held with Henry Street Settlement Houses.

For a more detailed story, following the Path to Impact case study model, visit the AIGA New York chapter website.

AIGA Seattle

AIGA Seattle designed a digital kit for Asian Counseling and Referral Service (ACRS) targeting Asian American Pacific Islander youth. The kit contains information on community issues, how to get involved, buttons and stickers to be distributed to their friends, and posters to be hung in their community.

  • Peggy Liao, Designer/Strategist, AIGA Seattle
  • Chapter volunteers: Oliver Amyakar, Bonnie Tran, Steve Tyree
  • Jocelyn Lui, Projects Director, Asian Counseling and Referral Service

The design challenge

To tackle civic engagement challenges among age 18–35, digital natives, Asian American and Pacific Islanders (AAPI), which are often treated as a homogeneous group when in fact they are not and not either perceiving themselves as such.

The design solution

The team designed a civic engagement kit that aims to lead AAPI youth through different civic engagement moments. From registering to vote to making their voices heard, the toolkit will be a guiding point to help AAPI youth start their civic action.

Visit the AIGA Seattle chapter website.

Tags Design for Democracy