Get Out the Vote

Launched on President’s Day, AIGA‘s Get Out the Vote campaign wields the power of design to motivate the American public to register and turn out to vote in the 2016 general election, as well as local elections to come. This year, in partnership with the League of Women Voters, this AIGA civic engagement initiative worked to Get Out the Vote by:

• Presenting an online gallery of original, nonpartisan posters for printing and public distribution (below)
• Organizing exhibitions in conjunction with the Republican National Convention (Cleveland, July 18-21, 2016), Democratic National Convention (Philadelphia, July 25–28, 2016), and AIGA Design Conference (Las Vegas, October 17–19, 2016)
• Programming local events throughout the year organized by AIGA chapters and student groups across the country in partnership with League of Women Voters affiliates and other local partners

Many thanks to Neenah Paper and O'Neil Printing for their generous support of this national initiative.

Activation

From Milton Glaser to Paula Scher, Get Out the Vote has energized designers nationwide to contribute their talents.

In this PSA inspired by AIGA national board member Augustín Garza’s poster submission and televised by Azteca, an American Spanish-language network, actor Edward James Olmos activated the designer’s call to action to reach approximately 43 million people, or 89 percent of the Latino population in the U.S.

This year, AIGA received an incredible 700+ non-partisan poster submissions to Get out the Vote in 2016.

The submission period for AIGA Get out the Vote 2016 is now closed, but that doesn’t mean that your participation has to end.

There are even more ways to get engaged:

• Follow AIGA’s Design for Democracy initiative
  Learn how you can further design’s impact in the democratic process beyond the four-year election cycle through Design for Democracy.

• Explore the Get out the Vote microsite
  Deep-dive into a plethora of GOTV resources, program and event catalogues, tools, chapter stories from this year (like the story from AIGA Cleveland below), and more, all on the GOTV microsite.

• Share a poster
  AIGA Get out the Vote posters are available for download, printing, and distribution by any interested in supporting our mission.
  
  Designs are scaled at 11 x 17 inches to suit personal color printers (as well as commercial printing presses). Explore the the gallery below and help us Get Out the Vote in your community! If sharing on social, use #AIGAvote and #GetOutTheVote.

Chapter spotlight: AIGA Cleveland community mobilization

As part of their Get Out the Vote campaign, AIGA Cleveland has partnered with with three local non-profit organizations, Northeast Ohio Coalition for the Homeless, OCA of Greater Cleveland, and the League of Women Voters, to launch the Get Out the Vote: Design + Community project.

Each organization has been paired with a local designer to produce a poster with tailored messaging that highlights voting engagement issues specific to their mission. By collaborating with these organizations, AIGA Cleveland aims to understand and spotlight issues surrounding voting engagement and voter rights—with the ultimate objective of inspiring audiences to vote in the 2016 general election, as well as elections to come.

Learn more about how design and community are intersecting to Get Out the Vote at AIGA Cleveland.

Background

AIGA has activated its community of designers across the U.S. and beyond to Get Out the Vote every four years since 2000. To see work featured in past campaigns, visit Get Out the Vote 2008 and Get Out the Vote 2012. The campaign is part of Design for Democracy, an AIGA initiative to increase civic participation through design.

Program partner

A respected leader in the voter engagement field for over 95 years, the League of Women Voters is active in all 50 states and nearly 800 communities. League volunteers conduct nonpartisan voter registration, education, and mobilization year-round with the goal of engaging millions of voters in local, state, and federal elections, and ensuring that they have fair and equal access to the vote. Visit the League's award-winning election information website, VOTE411.org, to find out about upcoming elections in your community.

GOTV identity by studio of Christine Wisnieski

Learn more about Design for Democracy.