Businessweek School of Design
Filmed on October 18, 2016 at the 2016 AIGA Design Conference
Tracy Ma talks about group dynamic and the importance of friendships within the workplace, based on her experience working on the in-house team at Businessweek from 2011 to 2016. Highlighting a few case studies, she will explain “group flow,” and how constant collaboration and experimentation within the team of 15–20 art directors and photo editors has led to the formation of a Businessweek School of Design.
Hong Kong–born, Canadian graphic designer Tracy Ma is the creative director of Matter Studios, a new media incubator. With Matter, she builds creative teams around nonfiction projects in the form of books, longform journalism, web-video series, and documentaries.
This symposium was made possible by TCG.