Going Fast to Nowhere
Filmed on October 18, 2016 at the 2016 AIGA Design Conference
Creativity has many different facets. From fashion to music and culinary endeavors, Sebastián Padilla has demonstrated that it’s possible to have multiple personal projects and still run a successful design studio. They key is to accomplish one goal at a time, still find time to update Facebook, and not go completely insane.
Born in Monterrey, Sebastián Padilla is one of the founding partners of Anagrama, an international branding, architecture, and software-development firm with offices in Monterrey and Mexico City. Together with Mike Herrera, Gustavo Muñoz, Danie Garza, and Roberto Treviño, Padilla is in charge of the art and creative direction of every project, from branding, to web and architecture.
Anagrama focuses on creating the perfect balance between a design boutique and a business consultancy, developing creative pieces with the utmost attention to detail, while also providing solutions based on data analysis. Their services span the branding spectrum—strategic brand consulting, logotype, naming, peripherals, and captivating illustration design—and are applied through architecture and interior design projects, and business-based solutions around custom-developed software.
