The Value Equation

What do we mean by “value” in both a business and social context? How has design established credibility with the business community as a driver of value? Can we align around a more consistent model for communicating value to key business constituencies? What can we apply from our experience within the commercial sector—applying it to the challenge of creating social value? And, what are we learning from the social sector that is leading us to reconsider our definition of the value of design? This talk attempts to set the tone for the conference by looking at different dimensions of the “value equation” for design. Robert Fabricant drew from his personal experience at frog, working with partners like GE and UNICEF to explore different notions of value within design.