Michael Jager focuses on the word “collaboration,” dissecting it and reassembling it to illustrate the importance of multidisciplinarity in business. He cites his firm’s work with Burton and Xbox, where the collaboration of engineers, designers and artists has been essential. He also explains that life is short, so how we spend our time and with whom matters deeply when forming teams as well as building successful brands. Watch for the rousing sing-along at the end.
For 20 years Michael Jager has directed the multidisciplinary efforts of Jager DiPaola Kemp, a studio whose process is informed by emotional, rational and cultural forces and whose focus centers on the idea that design distinction matters. Working with internal and external partners, Jager has helped to create proprietary processes, experiences and exploratory environments such as Living Brand®, the Collaboratory, Exquisite Corpse Artsite, Iskra Print Collective and Sanctuary Artsite. Guided by Ezra Pound’s simply but elegantly stated principle of “make it new,” his collaborative output for a multitude of today’s most important and relevant brands has been recognized worldwide by design periodicals, books, competitions, exhibitions and his peers. Jager lives in Burlington, Vermont, with his wife and three children.
