Jennifer will share development process of Airbnb's illustrative aesthetics, describing philosophies on color, representation, and editorial voice. You’ll even hear how superstitions helped localize the style for Airbnb in China.
Jennifer Hom has been illustrating for tech for the better part of a decade. Beginning her career as a Google Doodler for 6.5 years, she's since moved from drawing/animating/carving whimsical logos to building illustration systems. In 2016 she joined Uber to design their illustration style and their first brand illustration team. Since then, she's taken on her current role as the Head of Illustration at Airbnb and tasked to redesign their illustration system from the ground up, she's created a style centered on honesty, diversity, and own-ability