Changing Business from the Inside-Out

Debbie Madden

Changing Business from the Inside-Out

Filmed on October 22, 2014, at “Gain: AIGA Design and Business Conference”

About this video

Innovation is disruptive and disruption is good for business—especially when it happens from within. Increasingly companies from 3M to Google are encouraging their employees to innovate and are crediting intrapreneurship with new business ideas growth and competitive advantage. And when women lead the charge something else happens. The change positively shifts not only traditional business goals but also the culture of the company.

Here Madden explores the common threads to success in creating intrapreneurial environments how to navigate bumps along the way and why fostering work-life balance is integral to creating impactful and lasting change.

Speaker bio

Debbie Madden is a serial entrepreneur and senior executive in the tech industry having built five companies from the ground up. She is currently the CEO of Stride where she specializes in helping tech companies with complex needs. Stride focuses on guiding leadership teams to drive lead generation marketing strategies and working with technical teams on legacy system rewrites and new product development.

Prior to Stride Madden was the CEO of Cyrus Innovation an Agile software development consulting firm. She grew Cyrus into a 60-person multimillion dollar firm which received Crain’s New York “Best Place to Work” and five time winner of the Inc. “5000 Fastest Growing Private Companies”. Madden is a sought after public speaker and writer appearing in The Wall Street Journal  Forbes Fox Business TV  The Huffington Post  Inc. and more.