Brands Like Me
Filmed on October 19, 2016 at the 2016 AIGA Design Conference
Like it or not, people are hardwired to need brands. They fill fundamental needs: simplifying a complicated world, creating communities to belong to, and giving us something to believe in that’s bigger than ourselves. Although these needs are constant, the ways in which brands fulfill them continues to change. From Beyoncé to Alexa, Snapchat to Soul Cycle, the relationship between brand and consumer is symbiotic. In this session, Connie Birdsall will share a provocative view of the changing role of brand and examine the public’s bond with brands.
Connie Birdsall, creative director of Lippincott, has pioneered the expanded role of design as the driving force of business results and brand success. Her experience encompasses more than 20 years of directing and designing global, corporate, and brand identity; marketing communications; information design; launch and implementation programs; and developing the tools and processes for successful brand management.
The creative vision behind iconic brand programs for Delta, Samsung, Starbucks, and other respected global brands, Birdsall constructed Lippincott’s world-class design practice to encompass all facets of brand expression, from digital and social media to video and voice. She served as a national board member of AIGA and has been featured in the Cooper Hewitt, Smithsonian Design Museum along with publications such as Communication Arts, Graphis, and Architectural Digest.