AIGA Design for Democracy launches “Building Community Power” with Nonprofit VOTE

NEW YORK—October 30, 2017. AIGA, the professional association for design, announces a new partnership with Nonprofit VOTE to relaunch AIGA’s oldest initiative, Design for Democracy. With the new multi-faceted civic engagement project entitled “Building Community Power,” created with support from the National Endowment for the Arts, AIGA will continue to advocate for civic engagement through voter education, registration, access, and civic participation.

Design for Democracy is one of AIGA’s key strategic initiatives, started in 1998, with the mission to apply design tools and thinking to increase civic participation by making interactions between the U.S. government and its citizens more understandable, efficient, and trustworthy. The premise: good design makes your choices clear. “AIGA empowers designers to be more vocal citizens,” says Julie Anixter, executive director of AIGA. “In the political climate in which we live, Design for Democracy is resonating with our design community and beyond, and now more than ever, designers are eager to turn their skills and aspirations into tangible actions that can make a difference.”

The project’s goal is to activate voters to engage in the democratic process. In partnership with Nonprofit VOTE, AIGA designers will work to yield the vote by building deeper civic engagement—including voter registration, election reminders, voter education, and more—that lead to greater understanding of the political issues at stake, in anticipation of the midterm elections in November 2018. The project will have two components:

1. Chapter-based curated component: AIGA will match a handful of AIGA chapters with Nonprofit VOTE’s recommended civic partners, to enable designers to devise meaningful citizen engagement strategies locally, demonstrating design’s integration in community organizing and civic literacy, while nurturing a sense of belonging within the communities.

2. Member-based open-source component: AIGA will support National Voter Registration Day (September 25, 2018), in partnership with Nonprofit VOTE, by inviting its members to submit visually impactful, intelligent, accessible digital communications that target first-time voters, youth, and new immigrants. The open source database of digital assets will support National Voter Registration Day which in turn can distribute such content to its 3,000+ partners.

Both aspects of the project will aim to always provide clear communications on the why you need to vote, how, where, and when. “We are committed to strengthening our democracy and broadening participation, by registering new voters and ensuring voters are informed about the process of voting. We look forward to leveraging the creative energies of AIGA in reaching out to new and potential voters across the country,” says Brian Miller, executive director of Nonprofit VOTE.

About AIGA

AIGA, the professional association for design, advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all. Learn more at aiga.org/about.

About Nonprofit VOTE

Founded in 2005, Nonprofit VOTE partners with America’s nonprofits to help the people they serve participate and vote. We are the largest source of nonpartisan resources to help nonprofits integrate voter engagement into their ongoing activities and services. Nonprofit VOTE is also the managing partner of National Voter Registration Day. Since National Voter Registration Day’s founding in 2012, over 1.5 million people have registered or updated their registration as part of the national event. See the 2016 NVRD report or learn more at nonprofitvote.org.

About the National Endowment for the Arts (NEA)

Established by Congress in 1965, the NEA is the independent federal agency whose funding and support gives Americans the opportunity to participate in the arts, exercise their imaginations, and develop their creative capacities. Through partnerships with state arts agencies, local leaders, other federal agencies, and the philanthropic sector, the NEA supports arts learning, affirms and celebrates America’s rich and diverse cultural heritage, and extends its work to promote equal access to the arts in every community across America. Visit arts.gov to learn more about NEA.

Contact
Laetitia Wolff
AIGA strategic initiatives director
212 710 3126