Business Perspectives for Creative Leaders is a week-long executive business certificate program curated for design professionals in partnership with the Yale University School of Management. The program is taught by experienced Yale faculty who incorporate design-related industry examples into the coursework. Created for mid-career or senior professionals, this program is ideal for designers looking to become better leaders, master strategy, navigate change, expand their network, and optimize their teams to drive growth.

Curriculum

The Yale Management curriculum is designed to accomplish two goals: first, to instill a general competency in meeting the challenges of management; and second, to facilitate the creative leaders’ development of their own personal career aspirations. Instead of teaching management topics in separate, single-subject courses, Yale teaches core subjects in an integrated way, providing frameworks and concepts in a richer, more relevant context.

What to Expect

AIGA’s “Business Perspectives for Creative Leaders” course has consistently been a life-changing experience for design professionals. Hear what some of our graduates had to say:

“If you’re a designer who wants to understand how business works—for both you and your clients—this one week will change your life.” —Michael Bierut, Pentagram Design

“This program was just perfect. I’ve made connections that will last a lifetime and useful skills I’ve already applied to my day-to-day professional life.” —John Militello, Google

“I found the experience one of the most fulfilling and meaningful experiences of my professional and academic career.” —Debbie Millman, Sterling Brands

Faculty

 

Faculty
Jim Baron
Jim Baron
William S. Beinecke Professor of Management, Yale School of Management

Professor Baron’s research interests include human resources; organizational design and behavior; social stratification and inequality; work, labor markets, and careers; economic sociology; and entrepreneurial companies.

 

Before coming to SOM in 2006, he taught at Stanford's Graduate School of Business from 1982-2006. At Stanford, he taught the MBA core course, Human Resource Management. He was co-director of the Stanford Project on Emerging Companies (SPEC), a large-scale longitudinal study of the organizational design, human resource management practices, and financial and non-financial performance measures of entrepreneurial firms in Silicon Valley. Papers based on the project appeared in leading disciplinary journals, and an overview of the project in California Management Review won the 2003 Accenture Award for making “the most important contribution to improving the practice of management.”

He is the author, with Stanford economist David M. Kreps, of a textbook, Strategic Human Resources: Frameworks for General Managers (John Wiley & Sons, Inc.). Baron is also a regular contributor to leading sociology and organization journals, such as the American Sociological Review and Administrative Science Quarterly. His research has also been published in influential journals in economics and social psychology.

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Norman Bartczak
Norman Bartczak
Lecturer in the Discipline of International and Public Affairs, Columbia School of Public and International Affairs

Norman Bartczak, is the founder (in 1985) of Financial Statement Investigation, Inc., a Boston-based company specializing in designing, developing and delivering executive education seminars. Dr. Bartczak is also a registered investment advisor and a founding partner (in 2002) of West End Advisors LLC (www.wea-llc.biz), a New York-based registered investment advisory firm which provides asset managers, financial advisors, and institutional investors with unique investment funds, trading advice, and portfolio analysis and risk assessment.

Dr. Bartczak is a Lecturer in Discipline and full-time faculty member teaching at three of Columbia University’s graduate schools. He teaches in the MBA and EMBA programs at the Columbia University Graduate School of Business (since 1993). In 2000, he began teaching at the Columbia University Law School where he continues to instruct. He also teaches (since 2011) at Columbia University’s School of International and Public Affairs (SIPA). Since 2008, Dr. Bartczak has been teaching in Yale University’s School of Management Executive Education Programs as well as a biannual program in accounting and finance at the University of Navarra in Spain.

Professor Bartczak is the author or co-author of over 55 case studies at Harvard Business School and the author of more than 120 non-HBS case studies. He has written articles for both practitioner-oriented publications, Harvard Business Review, and academic journals, The Journal of Accounting Research.

In 2003, Professor Bartczak received The Margaret Chandler Memorial Award for Commitment to Excellence from Columbia Business School’s Executive MBA Programs graduating class in recognition of his contribution to the class. The award honors the high standards set by the late Professor Margaret K. Chandler. In 2010, Dr. Bartczak received the Dean’s Award for Teaching Excellence at Columbia Business School.

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Daylian Cain
Daylian Cain
Senior Lecturer in Negotiations and Ethics, Yale School of Management

Daylian Cain, is a tenure-track professor at the Yale School of Management. A former Canada Science Scholar, Dr. Cain holds a PhD and three master’s degrees, and served as the Russell Sage Fellow of Behavioral Economics at Harvard.

A respected researcher, Dr. Cain has also won teaching awards at three universities (UNC-Chapel Hill, Carnegie Mellon, Yale), and was honored with a national “Master Teacher” award in 2012. He is a leading speaker on topics of C-suite decision making, such as negotiations, leadership, strategy, and governance–or, as he puts it, “why smart people do dumb things.”

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Zoë Chance
Zoë Chance
Assistant Professor of Marketing, Yale School of Management

Zoë Chance studies and teaches persuasion, focusing on tiny tweaks that help people lead richer, healthier, happier lives. Her work has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.

Turning knowledge into practice is a passion. Her research findings have been published in top academic journals like Proceedings of the National Academy of Science and in popular media like Harvard Business Review. She speaks in organizations and conferences around the world including TEDx, and her 4 Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 60,000 people make healthier choices every day. Mastering Influence and Persuasion, her MBA elective, is one of the most sought-after courses at Yale School of Management.

Some career highlights prior to her engagement at Yale include managing a $200 million segment of Barbie, developing an executive education leadership program at Harvard, acting on stage and film, and starting a small business. She received a doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. These days her favorite hobby is authoring her first book, Bad Influence.

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Emma Seppälä, Ph.D
Emma Seppälä, Ph.D
Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence; Lecturer at Yale College

Emma Seppälä is Co-Director of the Yale College Emotional Intelligence Project at the Yale Center for Emotional Intelligence and is a Lecturer at Yale College. She is also Faculty Director of the Yale Executive Programs Women’s Leadership Program, and Science Director of Stanford University’s Center for Compassion and Altruism Research and Education. Seppälä is the author of  “The Happiness Track”. Her research focus includes positive leadership, happiness at work, social connection and well-being. Her articles have been featured in the Harvard Business Review, the Washington PostPsychologyBusiness InsiderForbes, and Scientific American Mind and she is a repeat guest on Good Morning America. Her research on yoga-based breathing for military veterans returning from war in Iraq and Afghanistan was highlighted in the documentary Free the Mind.  She has a BA from Yale, MA from Columbia, and PhD from Stanford.

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K. Sudhir
K. Sudhir
ames L. Frank ’32 Professor of Private Enterprise and Management; Professor of Marketing & Director of the China India Insights Program, Yale School of Management

K. Sudhir's research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 U.S. firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads the data-driven academic-industry research partnerships at the Yale Center for Customer Insights (YCCI).

Professor Sudhir’s research has been honored with numerous best paper awards across all major quantitative marketing journals. Two of his papers were nominated among the top ten papers published in the last ten years in Marketing Science and Management Science for their Long-Term Impact over three consecutive years from 2009-2011. He has received the Little and Bass Best Paper Awards at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Paul Green Award at the Journal of Marketing Research.

He currently serves as Senior Editor at Marketing Science. Prior to accepting the Senior Editor position, he served as an Associate Editor at Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics. He was also on the editorial boards of the Journal of Marketing, and the Journal of Retailing.

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Bruce Tulgan
Bruce Tulgan
Founder & CEO, RainmakerThinking, Inc.

Bruce Tulgan is the founder of RainmakerThinking, Inc., a research, training, and consulting firm in New Haven, Connecticut. He is internationally recognized as one of the foremost experts on leadership and performance management in the workplace.

Bruce is the author or co-author of 20 books, including his best-selling It’s Okay to Be the Boss, the classic Managing Generation X, his popular Not Everyone Gets a Trophy: How to Manage the Millennials, and The 27 Challenges Managers Face: Step-by-step Solutions to (Nearly) All of Your Management Problems. His most recent book is Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today’s Young Talent.

Bruce’s work has been the subject of thousands of news stories around the world and he has written for The New York Times, USA Today, Training Magazine, HR Magazine, and The Harvard Business Review. Bruce also lectures regularly at business schools. Bruce holds a sixth degree black belt in Uechi-Ryu Karate, making him a Master in that style. His wife Debby Applegate won the 2007 Pulitzer Prize for her book The Most Famous Man in America, about the 19th century minister Henry Ward Beecher.

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Program Fees

Prices cover the costs of tuition, course materials, private on-campus accommodations at The Study (a local boutique hotel), transportation between the hotel and class, and most meals.

 

Early rates

Regular rates

Member

$8,700

$9,700

Nonmember

$9,400

$10,400

A prompt for payment information appears at the end of the application. You may select check or credit card. If you select check, you will still have the option to pay by credit card later. All payments are not processed until you are notified of acceptance into the program. An email notification will be sent to alert you of a pending payment before it is processed. Course materials are distributed once payment is received in full, and we recommend completing some pre-work before attending to get the most benefit from the experience.

 

An additional 10-percent group discount is available to two or more people applying from the same company at the same time. Applications must be received on the same day to be reviewed together for the discount. There are no scholarship opportunities for this program. AIGA pays Yale School of Management for each attendee under contract.

How to Apply

Visit the registration page to start your application. Interested applicants will also need to submit:

  1. A current résumé

  2. A statement of intent explaining why you are applying to this program, how your experience has prepared you to enter this program, and how it will benefit you professionally

Both documents can be uploaded as either a PDF or word document. Professional achievement and organizational responsibility are the main criteria for admission. There are no previous formal education requirements for admission. Acceptance is subject to the approval of Yale faculty members and AIGA leaders. Applications are reviewed in the order they are received, and you can expect to be notified within 1-2 weeks from submitting a completed application. If you have any questions about applying, please contact Susan Augenbraun.

Graduates Directory

 

Graduates are invited to participate in "Business Perspectives for Alumni," an exclusive chance to update and refine their business and design leadership in a complementary, advanced program at Yale School of Management. 

Cancellation policy

There are no refunds for cancellations, since AIGA has no flexibility in the number of attendees we must provide to justify Yale’s investment in the curriculum development. Substitutions are subject to approval according to the selection criteria for the program. The program is subject to cancellation or change. Liability is limited to funds remitted for program registration and sponsorship fees. Faculty is subject to change without prior notice. If there are fewer spaces than qualified candidates, some applicants may be deferred until the following year’s program.

Non-discrimination policy

Yale is committed to a policy against discrimination based upon age, color, handicap or disability, ethnic or national origin, race, religion, religious creed, gender (including discrimination taking the form of sexual harassment), marital, parental or veteran status, sexual orientation, or the prejudice of clients. All employers using the school’s placement services are required to abide by this policy.  

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