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  • Press resources

    Welcome and thanks for helping us spread the word about AIGA events, competitions and programs! Feel free to use any of these assets to help us promote national AIGA activities, and don’t hesitate to contact Jennifer Bender, director of communications and marketing, for more information by email or by calling 212 710 3136.

    About AIGA

    Description AIGA is the professional association for design, a nonprofit organization dedicated to advancing design as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA today serves more than 22,000 members through 66 chapters and 200 student groups across the United States. AIGA stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Learn more at aiga.org/about.
    Social media AIGA on Facebook  |  @AIGAdesign  |  AIGA LinkedIn group

    Events

    Gain:  AIGA Design for Social Value Conference

    Date October 9–10, 2012
    Location Yerba Buena Center for the Arts
    San Francisco, California
    Description To be relevant in today’s economy, businesses must think about more than just their bottom line. At “Gain” you‘ll hear design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value.

    Presenters will demonstrate the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience. Build value for your brand and strengthen your business practice at “Gain.”
    Links gainconference.aiga.org


    Business Perspectives for Creative Leaders

    Date July 22–27, 2012
    Location Yale School of Management
    New Haven, Connecticut
    Description A weeklong program for senior-level design professionals, “Business Perspectives for Creative Leaders” draws on the strength of Yale School of Management faculty to advance your business knowledge in one intensive week.

    Participants will be immersed in a unique atmosphere that stimulates teamwork and collaboration using case studies, lectures, guest speakers and study groups. Each day will focus on a different topic—including strategy, marketing, operations, finances, legal, accounting and leadership—to give experienced designers a more complete understanding of top corporate management perspectives. Position yourself for greater success—apply now.
    Links www.aiga.org/business-perspectives
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    Competitions

    Justified: AIGA Design Competition

    Call for entries Deadline: March 31, 2012
    Description The stories of great design are powerful tools. The most successful case studies provide inspiration to fellow designers and serve as a learning tool that can be shared with clients, media and the public. The new “Justified: AIGA Design Competition” invites entries about design projects in all media and all communication design disciplines.

    Submit your entries online by March 31. No need to send physical objects! You’ll simply be asked to upload images and answer a series of questions about the design project and its effectiveness. By entering “Justified,” you’ll be creating your very own case studies to help you communicate the power of great design—share them with potential clients on your site and include it with your self-promotional materials.

    A jury will identify the best submissions for publication on AIGA.org and in the Design Archives, to serve as an effective tool to explain design’s value to clients, students, peers and the public in general.
    Links About the “Justified” competition   
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    Programs

    Design for Good

    Description

    A movement to ignite, accelerate and amplify design-driven social change.

    Around the world, designers are creating better communities by working with nonprofits and citizen groups to improve the human experience. AIGA’s Design for Good initiative encourages and recognizes pro bono and social engagement design projects.

    By providing designers with the tools, resources and opportunities to become integral players in social change, Design for Good aims to channel designers and their creative talent toward addressing community needs.

    Links designforgood.aiga.org | Design for Good video  |  Member #dgAIGA posts on Twitter
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    The Living Principles for Design

    Description

    The Living Principles for Design aim to guide purposeful action, celebrating and popularizing the efforts of those who use design thinking to create positive cultural change.

    Drawing from decades of collective wisdom, theory and results, the Living Principles framework weaves environmental, social, economic, and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators, and the public.

    These principles are truly living: our collective success is dependent on the active involvement of partners, ambassadors, educators, studios and curious individuals who come together to move the conversation—and the industry—forward.

    The Living Principles website, presented by Mohawk Fine Papers, is the place where we co-create, share and showcase best practices, tools, stories and ideas for enabling sustainable action across all design disciplines.

    Originally conceived through AIGA, The Living Principles are now endorsed by a growing list of global organizations.

    Links www.livingprinciples.org  |  The Living Principles on Facebook  |  @LPforDesign on Twitter
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    Website: Screenshots  |  Site Graphics

     

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